Since the introduction of Dolby Atmos Music, it has become possible for artists to release music albums in Spatial Audio format on mainstream platforms. However, many established concepts and artistic practices are radically challenged with spatial audio. In order to bring the immersive effect to full fruition, spatial audio must be part of the artistic process from the very beginning. This also requires appropriate know-how about the specific workflows, tools and technologies. In order to enable a low-threshold entry, players from the field of music can apply for a three-part coaching and consulting program, in which ideas and concepts for spatial audio projects are accompanied from both a design and technical perspective.

Spatial Audio / 3D Audio is the medium of the future in the field of music. Behind the term are innovative techniques for creating and recreating acoustic virtual realities. They enable a new dimension of listening and collective concert experience, which have in common that they are immersive: Audiences are immersed in the emerging three-dimensional spaces with sound coming from all directions and holistically experience an acoustic virtual reality. 3D Audio fundamentally rethinks the paradigms of audio production and musical content creation: from miking, signal processing, tools for composition, mixing, export formats, their distribution, as well as the entire field of live performance.

Since the break, the awareness of spatial audio is also developing in broad audiences in the pop and jazz fields. Currently, major labels are mixing many albums in spatial audio to immediately become part of the new market. In order to have its full impact, spatial audio must be part of the compositional process from the beginning and democratized. The lack of know-how among musicians around the very young audio format is a problem here, which is due to a lack of knowledge and exchange, lack of infrastructure as well as few standardized interfaces and additional production effort.

SANG MENTORING AND WORKSHOP PROGRAM

For musicians, booking agencies, venues and labels, the SANG offers a total of 18 consultations of 3 units each to support the entry into Spatial Audio. The coaching sessions are offered by active composers, producers, promoters and technical experts of ZiMMT e.V., Spaes and MediaApes GmbH and can be attended in the production facilities and studios in Berlin, Leipzig and Neustadt as well as remotely via video call. The available expertise from various fields makes it possible to tailor the consultations precisely to the needs of the inquiries and to select suitable consultants.

The consulting program offers technical insights and an introduction to 3D audio technologies, hardware and software. Practical training phases in professional 3D audio production studios offer first hands-on experience and listening experiences on high-quality multi-channel studio monitor systems with professional supervision.

The coaching sessions can include the following components:

• Training for 3D audio production software in a 3D audio studio
• (technical / aesthetic) consulting for a production or a project idea in the field of 3D audio music
• Provision of expertise for 3D live applications
• project support

Application Deadline: 15.07.23